watches advertised by celebrities

fluidchappers · Junior member Status: James Joined: 22 May 2009 Posts: 4

seen a few ads with john travolta, piers brosnan in advertising watches...was wondering if these have much sway over what people buy?

Wouldve thought exclusivity wouldve been a consideration for a real watch fanatic/connoisseur - surely if everyone is buying them would it detract from the appeal?

just curious...

uncle aj · Posted: Tue May 26, 2009 3:43 pm Post subject:

The popularity and subsequent scarcity of the Rolex Daytona is said to have happened after a picture of Fiat's Managing Director was shown on the cover of Time magazine. Maybe if a certain celebrity is wearing a good looking watch, others may start to desire it and set off the avalanche of sales.

BTW, welcome to the forum.

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Tools · Posted: Tue May 26, 2009 4:53 pm Post subject:

Some companies...TAG Heuer for example, are betting on it..

Their entire advertising campaign is around who wears TAGS, and how much you can be like them if you wear one..
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uncle aj · Posted: Tue May 26, 2009 5:07 pm Post subject:

fluidchappers · Junior member Status: James Joined: 22 May 2009 Posts: 4

@uncleaj cheers for the warm welcome :)

thats a point actually...tag heur seem to have a very celeb slanted campaign. theyre still in business so they must be doing something right ;)

uncle aj · Posted: Wed May 27, 2009 11:44 am Post subject:

Rolex always had a good celebrity related advertising campaign, using celebrities from all the arts and achievers. I can recall quite a few celebrities on the back cover of National Geographic wearing Rolex watches. I'm still waiting for the call.

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I'd feel lost without my GPS
Uncle AJ's, an equal opportunity dictatorship.
It wasn't a dress!!

vh_bu98 · Experienced Status: Vu Joined: 25 Jan 2009 Posts: 54

I find the celebrity thing pointless. Just because something looks good on one person doesn't mean it will look good on another person.

Lisa · Posted: Tue Aug 18, 2009 4:55 am Post subject: